Make. Believe. Healthcare.
The Brief: Address a nuanced issue through the power of design.
Observation: Women are often given garbage bin diagnoses.
*a medical term used to describe a diagnostic label applied when the underlying cause of symptoms is vague
*
The Insight: Women HAVE to advocate for their own health in order to receive proper care.
The Idea:: Don’t let the doctors get away with a garbage bin diagnosis.
The Canadian Menopause Society is sending the favourite diagnostic tool of the garbage-bin-diagnosing-doctor directly to the patient…
… The Diagnostic Cootie Catcher!
Ontario women (40-65) will receive direct mail which will equip them with tools to advocate for their own health.
