The Challenge: Address a nuanced issue through the power of design.

The Problem: Menopausal women are often given garbage bin diagnoses.

The Insight: Women HAVE to advocate for their own health in order to receive proper care.

The Idea::The Diagnostic Cootie Catcher.

… The Diagnostic Cootie Catcher!

The Team: Will French (CW), Meghan MacCormack (AD)