Problem:
Gen Z sees Clamato as an old-person drink with no relevance to today’s culture.
Insight:
In a polarized world, a brand that can celebrate culture and national pride in a fun, playful way feels refreshing.
Idea:
To prove their relevance, Clamato unites Canada and Mexico through their shared drink rituals that America doesn’t quite get. Celebrating cultural pride together.
Piss Off An American
Stunt: Squish An American
A coaster you’ll actually want to put your drink on.
Hand-illustrated coasters.
Social
Translation: We only include the good stuff
