Problem:
Gen Z doesn’t use Clamato—it’s seen as a legacy drink with no ties to present day culture.
Observation:
As the United States pressures both countries’ economies and sovereignty, one of the cultural rituals that Canada and Mexico are united by is the making of both their national drinks with Clamato.
Insight:
With allies strengthening ties in response to a nearby rogue superpower, a brand that celebrates national pride feels refreshing.
Idea: Piss Off An American
Stunt: Squish An American
Social
The Team: Lindsay Sadler (CW), Meghan MacCormack (AD)
