Moments and Memories
Insight:
Milk is the backbone of our memories.
Idea:
Show how milk has always been part of Ontarians’ families and traditions
TV Spot
Highlighting real Ontarians
Digital Campaign asks real Ontario families to share how they milk through recipes and family memories.
Select families will be placed on billboards sharing nostalgic family memories with milk ft. their handwriting.
Real Ontario families from the TV spot will be highlighted on socials.
15 essential nutrients all in one glass!
The Team: Will French (CW), Meghan MacCormack (AD)