A diagnostic tool funded by the Canadian Menopause Society.
Arriving in vibrant toy packaging, contrasting a juvenile game with the unserious care that women receive.
Arriving as direct mail, it is impossible to ignore—not only do the vibrant patterns stand out among the mail, but also among typically dreary medical marketing.
…all roads lead to menopause.
The packaging unfolds into a brochure with self advocacy tools that encourage the reader to leave the games out of the clinic.
