A diagnostic tool funded by the Canadian Menopause Society.
Arriving in vibrant toy packaging, contrasting a juvenile game with the unserious care that women receive.
Arriving as direct mail, it is impossible to ignore—not only do the vibrant patterns stand out among the mail, but also among typically dreary medical marketing.
Count your age…
…select your symptoms…
Stickers exist to bring this disruptive campaign into the world.
…all roads lead to menopause.
The back side of the cootie catcher links to the MQ6 and offers self advocacy tools emphasizing the need to leave the games out of the clinic.
On socials, the striking visuals of the packaging, and the Menopause Cootie Catcher itself, are paired with confrontational messaging.
