Observation: While Canadians are celebrated abroad, American travellers often find themselves bracing for the inevitable question: “So… where are you from?”

Insight: Some American travellers wear a Canadian flag to remove themselves from their countries image and reputation.

Solution: Cotopaxi offers American travellers a shield of Canadian pride.

Idea:Carry Canadian Camouflage

Activation

The Team: Rebecca Vanular (AD), Noa Elfassy (AD), Meghan MacCormack (AD)