A Different Kind Of Design:
Hermès' 2026 "Venture Beyond" campaign embraced an imaginative journey to highlight human craftsmanship. Ft. hand-drawn, illustrations by artist Linda Merad.
Insight:
People frame Hermes scarves to integrate luxury into the rhythm of their daily lives.
Elevating the every day.
Big Idea:
Hermès: A Taste of Luxury.
A multi-dimensional takeover that dissolves the boundaries between the gallery and the world.
Accessible Artwork:
Introducing Hermes’ iconic designs as tearout prints in high end magazines, offering enthusiasts a taste of luxury.
Use Hermes’ iconic animated illustrations to create flip books that can be used as coffee table books, bringing a taste of luxury into homes.
Artwork in Digital Spaces:
Transform your phone into a curated gallery by bringing the iconic motifs into the digital ecosystem through downloadable widgets.
Fully Immersive Taste of Luxury
From the animated motif walls to the signature Hermès porcelain service, every inch of the space is designed as a 'walk-through' gallery. Not just a coffee shop, but a high-velocity 'talkability' engine designed for social amplification, photo opportunities, and brand depth. Giving enthusiasts a literal taste of luxury.
A walk-through option ensures high foot traffic, offering a prestigious way for enthusiasts to 'step inside' the world of Hermès, with specialty coffees offering a taste of luxury.
OOHs
Wild postings create a social magnet that offer both a tangible entry point into Hermès design for passersby and generate organic social amplification through high-impact, Instagrammable moments.
My Role: Art Director & Copywriter
The Team: Rebecca Vanular (AD), Meghan MacCormack (AD), Noa Elfassy (AD)