A Different Kind Of Design:
Hermès' 2026 "Venture Beyond" campaign embraced an imaginative journey to highlight human craftsmanship. Ft. hand-drawn illustrations by artist Linda Merad.
Insight:
People frame Hermès scarves to integrate luxury into the rhythm of their daily lives.
Elevating the every day.
Big Idea:
Hermès: A Taste of Luxury.
A multi-dimensional takeover that dissolves the boundaries between the gallery and the world, making Hermès’ presence effortlessly felt.
Fully Immersive Taste of Luxury
From the animated motif walls to the signature Hermès porcelain service, every inch of the space is designed as an immersive gallery. More than a coffee shop. A high-velocity 'talkability' engine designed for social amplification and photo opportunities, giving enthusiasts a literal taste of luxury.
A walk-through option ensures high foot traffic, offering a prestigious way for enthusiasts to step inside Hermès’ world, with specialty coffees offering a taste of luxury and making Hermes’ presence effortlessly felt.
Use Hermès’ iconic animated illustrations to create flip books used as coffee table books, bringing a taste of luxury into homes.
Artwork in Digital Spaces:
Transform your phone into a curated gallery by bringing the iconic motifs into the digital ecosystem through downloadable widgets.
Accessible Artwork
Introducing Hermès’ iconic designs as tearout prints in high end magazines, offering enthusiasts a taste of luxury they can feel good about framing.
OOHs
Wild postings create a social magnet that offer both a tangible entry point into Hermès design for passersby and generate organic social amplification through Instagrammable moments, making the presence of Hermès effortlessly felt.
The Team:
AD & CW: Alessandra Singh, Rebecca Vanular, Meghan MacCormack, Noa Elfassy