Observation:
Gen Z’s don’t invest in their food storage containers. They settle for what they’ve got.
Insight:
Gen Z’s are in a toxic relationship with their food storage solutions.
Big Idea:
You Deserve Better (With Tupperware)
Check Your Inbox!
OMG, Can you believe that Tupperware just slid into my DMs??
You’re exposing yourself. Tupperware is screenshotting your posts, sending you the receipts,
and reminding you that you deserve better.
TikTok Takeover
because you deserve better.
My Role: Art Director
The Team: Kent Macdonald (AD), Michelle Zyma (CW)